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10
0
ɉɊȺɄɌɂɑȿɋɄɂȿ ɋɈȼȿɌɕ ɉɈ ɗɄɋɉɅɍȺɌȺɐɂɂ ɂ ɈȻɋɅɍɀɂȼȺɇɂɘ
128
Ȼɭɤɫɢɪɨɜɤɚ ɫ ɨɩɨɪɨɣ ɧɚ ɜɫɟ ɤɨɥɟɫɚ
Ⱦɥɹ ɛɭɤɫɢɪɨɜɤɢ ɚɜɬɨɦɨɛɢɥɹ ɫ ɨɩɨɪɨɣ ɧɚ ɜɫɟ ɤɨɥɟɫɚ ɫɥɟɞɭɟɬ ɢɫɩɨɥɶɡɨɜɚɬɶ ɛɭɤɫɢɪɧɭɸ ɲɬɚɧɝɭ.
ɋɴɟɦɧɚɹ ɛɭɤɫɢɪɧɚɹ ɩɟɬɥɹ ɯɪɚɧɢɬɫɹ ɜɧɭɬɪɢ ɡɚɩɚɫɧɨɝɨ ɤɨɥɟɫɚ.
Ȼɭɤɫɢɪɨɜɤɚ ɡɚ ɩɟɪɟɞɧɸɸ ɱɚɫɬɶ
ɚɜɬɨɦɨɛɢɥɹ:
Ɉɬɤɪɨɣɬɟ ɤɪɵɲɤɭ ɨɬɜɟɪɫɬɢɹ, ɩɨɞɞɟɜ ɟɟ
ɡɚ ɧɢɠɧɸɸ ɱɚɫɬɶ,
ȼɜɟɪɧɢɬɟ ɛɭɤɫɢɪɧɭɸ ɩɟɬɥɸ ɞɨ ɭɩɨɪɚ.
ɉɟɪɟɜɟɞɢɬɟ ɪɵɱɚɝ ɩɟɪɟɤɥɸɱɟɧɢɹ ɩɟɪɟɞɚɱ
ɜ ɧɟɣɬɪɚɥɶɧɨɟ ɩɨɥɨɠɟɧɢɟ. ɇɟɫɨɛɥɸɞɟɧɢɟ
ɷɬɨɝɨ ɬɪɟɛɨɜɚɧɢɹ ɦɨɠɟɬ ɜɵɜɟɫɬɢ ɢɡ ɫɬɪɨɹ
ɷɥɟɦɟɧɬɵ ɬɨɪɦɨɡɧɨɣ ɫɢɫɬɟɦɵ, ɨɛɟɫɩɟɱɢ-
ɜɚɸɳɢɟ ɩɪɢɬɨɪɦɚɠɢɜɚɧɢɟ ɚɜɬɨɦɨɛɢɥɹ ɜ
ɦɨɦɟɧɬ ɡɚɩɭɫɤɚ ɞɜɢɝɚɬɟɥɹ.
ȻɍɄɋɂɊɈȼɄȺ ȺȼɌɈɆɈȻɂɅə
Ɂɚɩɪɟɳɚɟɬɫɹ ɛɭɤɫɢɪɨɜɚɬɶ ɚɜɬɨ-
ɦɨɛɢɥɶ ɫ ȺɄɉ ɡɚɞɨɦ ɧɚɩɟɪɟɞ (ɬ.ɤ.
ɧɟ ɛɭɞɟɬ ɩɨɫɬɭɩɚɬɶ ɫɦɚɡɤɚ).
ɉɪɢ ɛɭɤɫɢɪɨɜɤɟ ɫ ɨɩɨɪɨɣ ɧɚ ɜɫɟ ɤɨɥɟɫɚ
ɨɛɹɡɚɬɟɥɶɧɨ ɧɭɠɧɨ ɜɵɩɨɥɧɢɬɶ ɫɥɟɞɭɸɳɢɟ
ɬɪɟɛɨɜɚɧɢɹ:
-
ɩɨɫɬɚɜɶɬɟ ɫɟɥɟɤɬɨɪ ɩɟɪɟɤɥɸɱɟɧɢɹ ɪɟ-
ɠɢɦɨɜ ɜ ɩɨɥɨɠɟɧɢɟ
N
,
-
ɛɭɤɫɢɪɭɣɬɟ ɚɜɬɨɦɨɛɢɥɶ ɫɨ ɫɤɨɪɨɫɬɶɸ
ɧɟ ɛɨɥɟɟ 50 ɤɦ/ɱ ɧɚ ɪɚɫɫɬɨɹɧɢɟ ɧɟ ɛɨ-
ɥɟɟ 50 ɤɦ,
-
ɡɚɩɪɟɳɚɟɬɫɹ ɞɨɥɢɜɚɬɶ ɦɚɫɥɨ ɜ ɤɨɪɨɛɤɭ
ɩɟɪɟɞɚɱ.
Ȼɭɤɫɢɪɨɜɤɚ ɡɚ ɡɚɞɧɸɸ ɱɚɫɬɶ
ɚɜɬɨɦɨɛɢɥɹ:
Ɉɬɤɪɨɣɬɟ ɤɪɵɲɤɭ ɨɬɜɟɪɫɬɢɹ,
ȼɜɟɪɧɢɬɟ ɛɭɤɫɢɪɧɭɸ ɩɟɬɥɸ ɞɨ ɭɩɨɪɚ.
Ɉɫɨɛɟɧɧɨɫɬɢ ɛɭɤɫɢɪɨɜɤɢ ɚɜɬɨɦɨɛɢɥɹ
ɫ ɚɜɬɨɦɚɬɢɱɟɫɤɨɣ ɤɨɪɨɛɤɨɣ ɩɟɪɟɞɚɱ
Ȼɭɤɫɢɪɨɜɤɚ ɫ ɞɜɭɦɹ ɜɵɜɟɲɟɧɧɵɦɢ
ɤɨɥɟɫɚɦɢ
ȼɵɜɟɲɢɜɚɬɶ ɚɜɬɨɦɨɛɢɥɶ ɠɟɥɚɬɟɥɶɧɨ ɩɪɢ
ɩɨɦɨɳɢ ɫɩɟɰɢɚɥɶɧɨ ɩɪɟɞɧɚɡɧɚɱɟɧɧɨɝɨ ɞɥɹ
ɷɬɨɝɨ ɩɨɞɴɟɦɧɨɝɨ ɫɪɟɞɫɬɜɚ.
ɉɪɢ ɛɭɤɫɢɪɨɜɤɟ ɚɜɬɨɦɨɛɢɥɹ ɫ ɜɵ-
ɤɥɸɱɟɧɧɵɦ ɞɜɢɝɚɬɟɥɟɦ ɭɫɢɥɢɬɟɥɢ
ɬɨɪɦɨɡɧɨɣ ɫɢɫɬɟɦɵ ɢ ɪɭɥɟɜɨɝɨ ɭɩ-
ɪɚɜɥɟɧɢɹ ɧɟ ɪɚɛɨɬɚɸɬ.
10
10
ɉɊȺɄɌɂɑȿɋɄɂȿ ɋɈȼȿɌɕ ɉɈ ɗɄɋɉɅɍȺɌȺɐɂɂ ɂ ɈȻɋɅɍɀɂȼȺɇɂɘ
129
ɍɋɌȺɇɈȼɄȺ ȻȺȽȺɀɇɕɏ ȾɍȽ (ɇȺ
ɋȿȾȺɇȺɏ)
ɉɪɢ ɭɫɬɚɧɨɜɤɟ ɩɨɩɟɪɟɱɧɵɯ ɛɚɝɚɠɧɵɯ ɞɭɝ
ɧɚ ɤɪɵɲɟ ɢɫɩɨɥɶɡɭɣɬɟ ɫɩɟɰɢɚɥɶɧɨ ɩɪɟ-
ɞɭɫɦɨɬɪɟɧɧɵɟ ɞɥɹ ɢɯ ɤɪɟɩɥɟɧɢɹ "ɛɵɫɬɪɵɟ
ɮɢɤɫɚɬɨɪɵ". Ⱦɥɹ ɩɨɥɭɱɟɧɢɹ ɞɨɫɬɭɩɚ ɤ ɧɢɦ
ɧɟɨɛɯɨɞɢɦɨ ɩɪɢɩɨɞɧɹɬɶ ɡɚɤɪɵɜɚɸɳɢɟ ɢɯ
ɡɚɝɥɭɲɤɢ ɢ ɨɬɪɟɝɭɥɢɪɨɜɚɬɶ.
Ɇɚɤɫɢɦɚɥɶɧɚɹ ɦɚɫɫɚ ɝɪɭɡɚ, ɤɨɬɨ-
ɪɭɸ ɦɨɠɧɨ ɩɟɪɟɜɨɡɢɬɶ ɧɚ ɜɟɪɯɧɟɦ
ɛɚɝɚɠɧɢɤɟ, ɟɫɥɢ ɜɵɫɨɬɚ ɝɪɭɡɚ ɧɟ
ɩɪɟɜɵɲɚɟɬ 40 ɫɦ (ɤɪɨɦɟ ɭɫɬɪɨɣɫɬɜ
ɞɥɹ ɩɟɪɟɜɨɡɤɢ ɜɟɥɨɫɢɩɟɞɨɜ): 80 ɤɝ.
ȿɫɥɢ ɜɵɫɨɬɚ ɝɪɭɡɚ ɩɪɟɜɵɲɚɟɬ 40 ɫɦ, ɧɟɨɛ-
ɯɨɞɢɦɨ ɫɨɪɚɡɦɟɪɹɬɶ ɫɤɨɪɨɫɬɧɨɣ ɪɟɠɢɦ ɫ
ɪɟɥɶɟɮɨɦ ɢ ɫɨɫɬɨɹɧɢɟɦ ɞɨɪɨɠɧɨɝɨ ɩɨɥɨɬ-
ɧɚ, ɱɬɨɛɵ ɧɟ ɩɨɝɧɭɬɶ ɛɚɝɚɠɧɵɟ ɞɭɝɢ ɢ ɧɟ
ɩɨɜɪɟɞɢɬɶ ɢɯ ɮɢɤɫɚɬɨɪɵ.
ɋɨɛɥɸɞɚɣɬɟ ɞɟɣɫɬɜɭɸɳɢɟ ɜ ȼɚɲɟɣ ɫɬɪɚ-
ɧɟ ɩɪɚɜɢɥɚ, ɪɟɝɥɚɦɟɧɬɢɪɭɸɳɢɟ ɩɟɪɟɜɨɡɤɭ
ɝɪɭɡɨɜ, ɞɥɢɧɚ ɤɨɬɨɪɵɯ ɜɵɯɨɞɢɬ ɡɚ ɝɚɛɚɪɢɬɵ
ɚɜɬɨɦɨɛɢɥɹ.
ɍɋɌȺɇɈȼɄȺ ȻȺȽȺɀɇɕɏ ȾɍȽ (ɇȺ
407 SW)
ɉɪɢ ɭɫɬɚɧɨɜɤɟ ɞɭɝ ɞɥɹ ɩɟɪɟɜɨɡɤɢ ɝɪɭɡɨɜ ɧɚ
ɤɪɵɲɟ ɚɜɬɨɦɨɛɢɥɹ ɨɛɪɚɳɚɣɬɟ ɨɫɨɛɨɟ ɜɧɢ-
ɦɚɧɢɟ ɧɚ ɦɟɫɬɚ ɢɯ ɤɪɟɩɥɟɧɢɹ.
Ɉɧɢ ɨɛɨɡɧɚɱɟɧɵ ɫɩɟɰɢɚɥɶɧɵɦɢ ɦɟɬɤɚɦɢ
ɧɚ ɤɚɠɞɨɦ ɩɪɨɞɨɥɶɧɨɦ ɛɪɭɫɟ.
Ⱦɥɹ ɩɟɪɟɜɨɡɤɢ ɝɪɭɡɨɜ ɧɚ ɤɪɵɲɟ ɚɜɬɨɦɨɛɢɥɹ
ɢɫɩɨɥɶɡɭɣɬɟ ɬɨɥɶɤɨ ɨɞɨɛɪɟɧɧɨɟ ɤɨɦɩɚɧɢɟɣ
"Ⱥɜɬɨɦɨɛɢɥɢ
PEUGEOT"
ɨɛɨɪɭɞɨɜɚɧɢɟ,
ɫɨɛɥɸɞɚɹ ɩɪɢ ɷɬɨɦ ɪɟɤɨɦɟɧɞɚɰɢɢ ɢɡɝɨɬɨ-
ɜɢɬɟɥɹ ɩɨ ɟɝɨ ɦɨɧɬɚɠɭ.
Ɇɚɤɫɢɦɚɥɶɧɚɹ ɦɚɫɫɚ ɝɪɭɡɚ, ɤɨɬɨ-
ɪɭɸ ɦɨɠɧɨ ɩɟɪɟɜɨɡɢɬɶ ɧɚ ɜɟɪɯ-
ɧɟɦ ɛɚɝɚɠɧɢɤɟ, ɟɫɥɢ ɜɵɫɨɬɚ ɝɪɭɡɚ
ɧɟ ɩɪɟɜɵɲɚɟɬ 40 ɫɦ (ɤɪɨɦɟ ɭɫɬ-
ɪɨɣɫɬɜ ɞɥɹ ɩɟɪɟɜɨɡɤɢ ɜɟɥɨɫɢɩɟ-
ɞɨɜ): 100 ɤɝ.
ȿɫɥɢ ɜɵɫɨɬɚ ɝɪɭɡɚ ɩɪɟɜɵɲɚɟɬ 40 ɫɦ, ɧɟɨɛ-
ɯɨɞɢɦɨ ɫɨɪɚɡɦɟɪɹɬɶ ɫɤɨɪɨɫɬɧɨɣ ɪɟɠɢɦ ɫ
ɪɟɥɶɟɮɨɦ ɢ ɫɨɫɬɨɹɧɢɟɦ ɞɨɪɨɠɧɨɝɨ ɩɨɥɨɬ-
ɧɚ, ɱɬɨɛɵ ɧɟ ɩɨɝɧɭɬɶ ɛɚɝɚɠɧɵɟ ɞɭɝɢ.
ɋɨɛɥɸɞɚɣɬɟ
ɞɟɣɫɬɜɭɸɳɢɟ
ɧɚ
ɦɟɫɬɧɨɦ
ɭɪɨɜɧɟ ɩɪɚɜɢɥɚ, ɪɟɝɥɚɦɟɧɬɢɪɭɸɳɢɟ ɩɟ-
ɪɟɜɨɡɤɭ ɝɪɭɡɨɜ, ɞɥɢɧɚ ɤɨɬɨɪɵɯ ɩɪɟɜɵɲɚɟɬ
ɝɚɛɚɪɢɬɵ ɚɜɬɨɦɨɛɢɥɹ.
10
0
ɉɊȺɄɌɂɑȿɋɄɂȿ ɋɈȼȿɌɕ ɉɈ ɗɄɋɉɅɍȺɌȺɐɂɂ ɂ ɈȻɋɅɍɀɂȼȺɇɂɘ
130
ȼ ɥɸɛɨɦ ɫɥɭɱɚɟ ɜɧɢɦɚɬɟɥɶɧɨ ɫɥɟɞɢɬɟ ɡɚ
ɬɟɦɩɟɪɚɬɭɪɨɣ ɨɯɥɚɠɞɚɸɳɟɣ ɠɢɞɤɨɫɬɢ.
Ɉɫɜɟɳɟɧɢɟ
ȻɍɄɋɂɊɈȼɄȺ ɉɊɂɐȿɉȺ,
ȺȼɌɈȾȺɑɂ, ɄȺɌȿɊȺ...
Ɋɟɤɨɦɟɧɞɭɟɦ
ȼɚɦ
ɢɫɩɨɥɶɡɨɜɚɬɶ
ɨɪɢɝɢ-
ɧɚɥɶɧɵɟ ɛɭɤɫɢɪɧɵɟ ɭɫɬɪɨɣɫɬɜɚ ɤɨɦɩɚɧɢɢ
"Ⱥɜɬɨɦɨɛɢɥɢ
PEUGEOT", ɩɪɨɬɟɫɬɢɪɨɜɚɧ-
ɧɵɟ ɢ ɨɞɨɛɪɟɧɧɵɟ ɮɢɪɦɨɣ ɞɥɹ ɭɫɬɚɧɨɜɤɢ
ɧɚ ȼɚɲɟɦ ɚɜɬɨɦɨɛɢɥɟ ɢ ɞɨɜɟɪɹɬɶ ɢɯ ɭɫɬɚ-
ɧɨɜɤɭ ɫɟɪɜɢɫɧɨɣ ɫɟɬɢ
PEUGEOT
.
ȼ ɫɥɭɱɚɟ ɦɨɧɬɚɠɚ ɬɹɝɨɜɨ-ɫɰɟɩɧɨɝɨ ɭɫɬɪɨɣɫ-
ɬɜɚ ɧɟ ɜ ɫɟɪɜɢɫɧɨɣ ɫɟɬɢ
PEUGEOT ɧɟɨɛɯɨ-
ɞɢɦɨ ɢɫɩɨɥɶɡɨɜɚɬɶ ɬɨɥɶɤɨ ɪɚɫɩɨɥɨɠɟɧɧɭɸ
ɜ ɡɚɞɧɟɣ ɱɚɫɬɢ ɚɜɬɨɦɨɛɢɥɹ ɡɚɜɨɞɫɤɭɸ ɪɚɡ-
ɜɨɞɤɭ ɢ ɫɬɪɨɝɨ ɩɪɢɞɟɪɠɢɜɚɬɶɫɹ ɭɤɚɡɚɧɢɣ
ɩɪɨɢɡɜɨɞɢɬɟɥɹ.
Ɋɟɤɨɦɟɧɞɚɰɢɢ ɩɨ ɜɨɠɞɟɧɢɸ
Ɋɚɡɦɟɳɟɧɢɟ ɝɪɭɡɚ:
ɪɚɡɦɟɳɚɣɬɟ ɝɪɭɡ ɜɧɭɬ-
ɪɢ ɩɪɢɰɟɩɚ ɬɚɤ, ɱɬɨɛɵ ɧɚɢɛɨɥɟɟ ɬɹɠɟɥɵɟ
ɩɪɟɞɦɟɬɵ ɪɚɫɩɨɥɚɝɚɥɢɫɶ ɤɚɤ ɦɨɠɧɨ ɛɥɢɠɟ ɤ
ɨɫɢ ɢ ɱɬɨɛɵ ɧɚɝɪɭɡɤɚ ɧɚ ɛɭɤɫɢɪɧɨɟ ɭɫɬɪɨɣɫ-
ɬɜɨ ɛɵɥɚ ɛɥɢɡɤɚ ɤ ɦɚɤɫɢɦɚɥɶɧɨ ɪɚɡɪɟɲɟɧ-
ɧɨɣ, ɧɨ ɧɢ ɜ ɤɨɟɦ ɫɥɭɱɚɟ ɧɟ ɩɪɟɜɵɲɚɥɚ ɟɟ.
Ɉɯɥɚɠɞɟɧɢɟ ɞɜɢɝɚɬɟɥɹ:
ɩɪɢ ɛɭɤɫɢɪɨɜɤɟ
ɩɪɢɰɟɩɚ ɜ ɝɨɪɭ ɩɨɜɵɲɚɟɬɫɹ ɬɟɦɩɟɪɚɬɭɪɚ
ɨɯɥɚɠɞɚɸɳɟɣ ɠɢɞɤɨɫɬɢ.
ȼɟɧɬɢɥɹɬɨɪ ɫɢɫɬɟɦɵ ɨɯɥɚɠɞɟɧɢɹ ɞɜɢɝɚɬɟɥɹ
ɩɪɢɜɨɞɢɬɫɹ ɜ ɞɟɣɫɬɜɢɟ ɷɥɟɤɬɪɨɞɜɢɝɚɬɟɥɟɦ,
ɩɨɷɬɨɦɭ ɟɝɨ ɨɯɥɚɠɞɚɸɳɚɹ ɫɩɨɫɨɛɧɨɫɬɶ ɧɟ
ɡɚɜɢɫɢɬ ɨɬ ɪɟɠɢɦɚ ɪɚɛɨɬɵ ɞɜɢɝɚɬɟɥɹ ɚɜɬɨ-
ɦɨɛɢɥɹ.
ɇɚ ɚɜɬɨɦɨɛɢɥɹɯ ɫ ɫɢɫɬɟɦɨɣ ɩɢɬɚɧɢɹ HDI
ɩɨɫɥɟ ɜɵɫɨɤɨɣ ɧɚɝɪɭɡɤɢ ɧɚ ɫɢɥɨɜɨɣ ɚɝɪɟ-
ɝɚɬ (ɧɚɩɪ., ɩɨɫɥɟ ɛɭɤɫɢɪɨɜɤɢ ɩɪɢɰɟɩɚ ɩɨ
ɚɜɬɨɫɬɪɚɞɟ, ɞɥɢɬɟɥɶɧɨɝɨ ɞɜɢɠɟɧɢɹ ɜ ɧɟ-
ɢɡɦɟɧɧɨɦ ɪɟɠɢɦɟ, ...) ɪɟɤɨɦɟɧɞɭɟɬɫɹ ɞɚɬɶ
ɞɜɢɝɚɬɟɥɸ ɩɨɪɚɛɨɬɚɬɶ ɨɤɨɥɨ 20 ɫɟɤɭɧɞ,
ɩɪɟɠɞɟ ɱɟɦ ɜɵɤɥɸɱɢɬɶ ɡɚɠɢɝɚɧɢɟ. ɗɬɨ ɩɨɡ-
ɜɨɥɢɬ ɨɝɪɚɧɢɱɢɬɶ ɩɟɪɟɩɚɞɵ ɬɟɦɩɟɪɚɬɭɪ ɜ
ɫɢɫɬɟɦɚɯ ɞɜɢɝɚɬɟɥɹ ɩɨɫɥɟ ɟɝɨ ɨɫɬɚɧɨɜɤɢ.
ɉɪɢɦɟɱɚɧɢɟ:
ɩɪɢ ɷɤɫɩɥɭɚɬɚɰɢɢ ɜ
ɨɫɨɛɨ ɬɹɠɟɥɵɯ ɭɫɥɨɜɢɹɯ (ɧɚɩɪɢɦɟɪ,
ɩɪɢ ɛɭɤɫɢɪɨɜɤɟ ɩɪɢɰɟɩɚ, ɫ ɤɨɬɨɪɵɦ
ɩɨɥɧɚɹ ɦɚɫɫɚ ɚɜɬɨɩɨɟɡɞɚ ɛɥɢɡɤɚ ɤ
ɩɪɟɞɟɥɶɧɨ ɞɨɩɭɫɬɢɦɨɣ, ɜ ɠɚɪɭ) ɜ ɞɜɢɝɚɬɟɥɟ
ɫɪɚɛɚɬɵɜɚɟɬ ɚɜɬɨɦɚɬɢɱɟɫɤɨɟ ɭɫɬɪɨɣɫɬɜɨ ɤɨɦ-
ɩɟɧɫɚɰɢɢ ɩɨɬɟɪɢ ɦɨɳɧɨɫɬɢ, ɜɵɛɢɪɚɸɳɟɟ ɩɟ-
ɪɟɞɚɱɭ ɜ ɚɜɬɨɦɚɬɢɱɟɫɤɨɣ ɤɨɪɨɛɤɟ, ɚɧɚɥɨɝɢɱɧɭɸ
ɦɟɯɚɧɢɱɟɫɤɨɣ. ȼ ɩɨɞɨɛɧɵɯ ɫɥɭɱɚɹɯ ɚɜɬɨɦɚɬɢ-
ɱɟɫɤɨɟ ɨɬɤɥɸɱɟɧɢɟ ɫɢɫɬɟɦɵ ɤɨɧɞɢɰɢɨɧɢɪɨɜɚ-
ɧɢɹ ɩɨɡɜɨɥɹɟɬ ɩɨɥɭɱɢɬɶ ɷɤɨɧɨɦɢɸ ɦɨɳɧɨɫɬɢ ɢ
ɩɨɜɵɫɢɬɶ ɬɹɝɨɜɭɸ ɞɢɧɚɦɢɤɭ ɚɜɬɨɩɨɟɡɞɚ.
ȼ ɫɥɭɱɚɟ ɡɚɝɨɪɚɧɢɹ ɫɢɝɧɚɥɢɡɚɬɨɪɚ
ɨɩɚɫɧɨɝɨ ɩɨɜɵɲɟɧɢɹ ɬɟɦɩɟɪɚɬɭ-
ɪɵ ɨɯɥɚɠɞɚɸɳɟɣ ɠɢɞɤɨɫɬɢ ɨɫɬɚ-
ɧɨɜɢɬɟɫɶ ɢ ɜɵɤɥɸɱɢɬɟ ɡɚɠɢɝɚɧɢɟ,
ɤɚɤ ɬɨɥɶɤɨ ɷɬɨ ɩɨɡɜɨɥɹɬ ɭɫɥɨɜɢɹ
ɞɜɢɠɟɧɢɹ.
ɒɢɧɵ:
ɩɪɨɜɟɪɶɬɟ ɞɚɜɥɟɧɢɟ ɜɨɡɞɭɯɚ ɜ ɲɢ-
ɧɚɯ ɚɜɬɨɦɨɛɢɥɹ (ɫɦ. ɬɚɛɥɢɱɤɭ ɧɚ ɰɟɧɬɪɚɥɶ-
ɧɨɣ ɫɬɨɣɤɟ ɫɨ ɫɬɨɪɨɧɵ ɞɜɟɪɢ ɜɨɞɢɬɟɥɹ) ɢ
ɩɪɢɰɟɩɚ ɢ, ɩɪɢ ɧɟɨɛɯɨɞɢɦɨɫɬɢ, ɞɨɜɟɞɢɬɟ
ɟɝɨ ɞɨ ɪɟɤɨɦɟɧɞɨɜɚɧɧɵɯ ɡɧɚɱɟɧɢɣ.
Ɍɨɪɦɨɡɚ:
ɩɪɢ ɛɭɤɫɢɪɨɜɤɟ ɩɪɢɰɟɩɚ ɬɨɪɦɨɡ-
ɧɨɣ ɩɭɬɶ ɭɜɟɥɢɱɢɜɚɟɬɫɹ. ȼɫɟɝɞɚ ɞɜɢɝɚɣɬɟɫɶ
ɫ
ɭɦɟɪɟɧɧɨɣ
ɫɤɨɪɨɫɬɶɸ,
ɫɜɨɟɜɪɟɦɟɧɧɨ
ɩɟɪɟɯɨɞɢɬɟ ɧɚ ɧɢɡɲɢɟ ɩɟɪɟɞɚɱɢ. ɉɪɢ ɬɨɪ-
ɦɨɠɟɧɢɢ ɩɥɚɜɧɨ ɧɚɠɢɦɚɣɬɟ ɧɚ ɩɟɞɚɥɶ ɬɨɪ-
ɦɨɡɚ. ɂɡɛɟɝɚɣɬɟ ɪɟɡɤɢɯ ɬɨɪɦɨɠɟɧɢɣ.
Ȼɨɤɨɜɨɣ ɜɟɬɟɪ:
ɩɪɢ ɛɭɤɫɢɪɨɜɤɟ ɩɪɢɰɟɩɚ
ɱɭɜɫɬɜɢɬɟɥɶɧɨɫɬɶ ɤ ɛɨɤɨɜɨɦɭ ɜɟɬɪɭ ɭɜɟ-
ɥɢɱɢɜɚɟɬɫɹ. ȼɨɞɢɬɟ ɚɜɬɨɦɨɛɢɥɶ ɩɥɚɜɧɨ, ɫ
ɭɦɟɪɟɧɧɨɣ ɫɤɨɪɨɫɬɶɸ.
Ɋɭɱɧɚɹ ɤɨɪɪɟɤɬɢɪɨɜɤɚ ɧɚɤɥɨɧɚ ɮɚɪ
Ɉɬɪɟɝɭɥɢɪɭɣɬɟ ɧɚɤɥɨɧ ɮɚɪ ɛɥɢɠɧɟɝɨ ɫɜɟɬɚ
ȼɚɲɟɝɨ ɚɜɬɨɦɨɛɢɥɹ, ɱɬɨɛɵ ɧɟ ɨɫɥɟɩɥɹɬɶ
ɜɫɬɪɟɱɧɵɯ ɜɨɞɢɬɟɥɟɣ. ɉɪɨɜɟɪɶɬɟ ɫɢɫɬɟɦɭ
ɷɥɟɤɬɪɢɱɟɫɤɨɝɨ ɨɫɜɟɳɟɧɢɹ ɢ ɫɢɝɧɚɥɢɡɚɰɢɢ
ɩɪɢɰɟɩɚ.
10
10
ɉɊȺɄɌɂɑȿɋɄɂȿ ɋɈȼȿɌɕ ɉɈ ɗɄɋɉɅɍȺɌȺɐɂɂ ɂ ɈȻɋɅɍɀɂȼȺɇɂɘ
131
ȾɈɉɈɅɇɂɌȿɅɖɇɈȿ
ɈȻɈɊɍȾɈȼȺɇɂȿ PEUGEOT 407
Ɍɨɪɝɨɜɨ-ɫɟɪɜɢɫɧɚɹ ɫɟɬɶ ɤɨɦɩɚɧɢɢ "Ⱥɜɬɨɦɨɛɢɥɢ
PEUGEOT" ɩɪɟɞɥɚɝɚɟɬ ɲɢɪɨɤɢɣ ɜɵɛɨɪ ɫɟɪɬɢ-
ɮɢɰɢɪɨɜɚɧɧɨɝɨ ɞɨɩɨɥɧɢɬɟɥɶɧɨɝɨ ɨɛɨɪɭɞɨɜɚɧɢɹ
ɢ ɨɪɢɝɢɧɚɥɶɧɵɯ ɡɚɩɚɫɧɵɯ ɱɚɫɬɟɣ.
ȼɫɟ ɨɧɢ ɢɦɟɸɬ ɤɚɬɚɥɨɠɧɵɣ ɧɨɦɟɪ
PEUGEOT .
Ⱦɨɩɨɥɧɢɬɟɥɶɧɨɟ ɨɛɨɪɭɞɨɜɚɧɢɟ ɢ ɡɚɩɚɫɧɵɟ ɱɚɫ-
ɬɢ ɩɪɨɜɟɪɟɧɵ ɧɚ ɮɢɪɦɟ, ɩɨɥɭɱɢɥɢ ɟɟ ɨɞɨɛɪɟɧɢɟ
ɜ ɱɚɫɬɢ ɧɚɞɟɠɧɨɫɬɢ ɢ ɛɟɡɨɩɚɫɧɨɫɬɢ ɢ ɩɨɥɧɨɫɬɶɸ
ɩɪɢɝɨɞɧɵ ɞɥɹ ɢɫɩɨɥɶɡɨɜɚɧɢɹ ɧɚ ɚɜɬɨɦɨɛɢɥɟ.
ɇɨɦɟɧɤɥɚɬɭɪɚ ɢɡɞɟɥɢɣ, ɩɪɟɞɥɚɝɚɟɦɵɯ ɫɩɟɰɢɚ-
ɥɢɡɢɪɨɜɚɧɧɵɦɢ ɦɚɝɚɡɢɧɚɦɢ "Ȼɭɬɢɤ
PEUGEOT"
ɩɨ ɩɪɨɞɚɠɟ ɚɤɫɟɫɫɭɚɪɨɜ ɩɨɞɪɚɡɞɟɥɹɟɬɫɹ ɧɚ
ɩɹɬɶ ɫɟɦɟɣɫɬɜ: PROTECT - CONFORT - AUDIO -
DESIGN - TECNIC, ɜɤɥɸɱɚɸɳɢɯ:
Ɉɯɪɚɧɧɚɹ ɫɢɫɬɟɦɚ, ɫɢɫɬɟɦɚ ɩɨ-
ɦɨɳɢ ɩɪɢ ɩɚɪɤɨɜɤɟ, ɫɬɟɤɥɚ ɫ
ɝɪɚɜɢɪɨɜɤɨɣ, ɚɧɬɢɤɪɚɠɧɵɟ ɤɨ-
ɥɟɫɧɵɟ ɛɨɥɬɵ, ɦɟɞɢɰɢɧɫɤɚɹ ɚɩ-
ɬɟɱɤɚ, ɡɧɚɤ ɚɜɚɪɢɣɧɨɣ ɨɫɬɚɧɨɜɤɢ,
ɹɪɤɢɣ ɠɢɥɟɬ ɛɟɡɨɩɚɫɧɨɫɬɢ, ɰɟɩɢ
ɩɪɨɬɢɜɨɫɤɨɥɶɠɟɧɢɹ, ɪɟɲɟɬɱɚɬɚɹ
ɩɟɪɟɝɨɪɨɞɤɚ ɞɥɹ ɩɟɪɟɜɨɡɤɢ ɫɨɛɚɤɢ, ...
"Protect" (ɋɪɟɞɫɬɜɚ ɡɚɳɢɬɵ ɢ ɛɟɡɨɩɚɫɧɨɫɬɢ):
ɑɟɯɥɵ ɞɥɹ ɫɢɞɟɧɢɣ, ɩɨɡɜɨɥɹɸɳɢɟ ɢɫ-
ɩɨɥɶɡɨɜɚɬɶ ɛɨɤɨɜɵɟ ɩɨɞɭɲɤɢ ɛɟɡɨɩɚɫ-
ɧɨɫɬɢ, ɤɨɜɪɢɤɢ ɫɚɥɨɧɚ, ɤɨɜɪɢɤ ɛɚɝɚɠɧɨɝɨ
ɨɬɫɟɤɚ.
Ɉɛɨɪɭɞɨɜɚɧɢɟ ɞɥɹ ɞɨɫɭɝɚ: ɛɚɝɚɠɧɵɟ ɞɭɝɢ
ɞɥɹ ɩɟɪɟɜɨɡɤɢ ɝɪɭɡɨɜ ɧɚ ɤɪɵɲɟ, ɞɨɩɨɥɧɢ-
ɬɟɥɶɧɵɟ ɭɫɬɪɨɣɫɬɜɚ ɞɥɹ ɩɟɪɟɜɨɡɤɢ ɝɪɭɡɨɜ (ɜɟɥɨɛɚɝɚɠ-
ɧɢɤɢ, ɤɪɟɩɥɟɧɢɹ ɞɥɹ ɩɟɪɟɜɨɡɤɢ ɥɵɠ), ɜɟɪɯɧɢɣ ɛɚɝɚɠɧɵɣ
ɛɨɤɫ, ɩɨɞɭɲɤɢ ɞɥɹ ɩɨɜɵɲɟɧɢɹ ɩɨɫɚɞɤɢ ɪɟɛɟɧɤɚ ɢ ɞɟ-
ɬɫɤɢɟ ɤɪɟɫɥɚ, ɲɬɨɪɤɚ ɡɚɞɧɟɝɨ ɨɤɧɚ, ɤɨɧɫɨɥɶ ɪɚɞɢɨɬɟɥɟ-
ɮɨɧɚ, ɛɨɤɨɜɵɟ ɲɬɨɪɤɢ, ɢɡɨɬɟɪɦɢɱɟɫɤɢɣ ɹɳɢɤ.
Ɍɹɝɨɜɨ-ɫɰɟɩɧɨɟ ɭɫɬɪɨɣɫɬɜɨ ɞɥɹ ɛɭɤɫɢɪɨɜɤɢ ɩɪɢɰɟɩɚ, ɤɨ-
ɬɨɪɨɟ ɫɥɟɞɭɟɬ ɭɫɬɚɧɚɜɥɢɜɚɬɶ ɬɨɥɶɤɨ ɜ ɫɟɪɜɢɫɧɨɣ ɫɟɬɢ
PEUGEOT.
"Confort" (Ɉɛɨɪɭɞɨɜɚɧɢɟ ɞɥɹ ɤɨɦɮɨɪɬɚ):
Ɍɟɥɟɮɨɧ,
ɝɚɪɧɢɬɭɪɚ
ɝɪɨɦɤɨɣ
ɫɜɹɡɢ "ɫɜɨɛɨɞɧɵɟ ɪɭɤɢ", ɧɚɜɢɝɚ-
ɰɢɨɧɧɚɹ ɫɢɫɬɟɦɚ, CD-ɱɟɣɧɞɠɟɪ,
ɦɭɥɶɬɢɦɟɞɢɣɧɨɟ ɨɛɨɪɭɞɨɜɚɧɢɟ,
ɪɚɡɴɟɦ ɞɥɹ ɩɨɞɤɥɸɱɟɧɢɹ MP3-
ɩɥɟɟɪɚ (ɜ ɩɟɪɱɚɬɨɱɧɨɦ ɹɳɢɤɟ).
"Audio" (Ⱥɭɞɢɨɨɛɨɪɭɞɨɜɚɧɢɟ):
Ⱦɢɫɤɢ ɤɨɥɟɫ ɢɡ ɥɟɝɤɢɯ ɫɩɥɚɜɨɜ,
ɞɟɤɨɪɚɬɢɜɧɵɟ
ɤɨɥɩɚɤɢ
ɤɨɥɟɫ,
ɚɷɪɨɞɢɧɚɦɢɱɟɫɤɢɟ
ɨɛɬɟɤɚɬɟɥɢ,
ɤɨɠɚɧɨɟ ɪɭɥɟɜɨɟ ɤɨɥɟɫɨ, ɫɬɢɥɢ-
ɡɨɜɚɧɧɵɟ ɮɚɪɬɭɤɢ ɢ ɛɪɵɡɝɨɜɢɤɢ,
ɞɜɟɪɧɵɟ ɞɟɮɥɟɤɬɨɪɵ, ɡɚɳɢɬɚ
ɩɨɪɨɝɨɜ ɢɡ ɧɟɪɠɚɜɟɸɳɟɣ ɫɬɚɥɢ.
"Design" (Ⱦɟɤɨɪɚɬɢɜɧɨɟ ɨɛɨɪɭɞɨɜɚɧɢɟ):
ɀɢɞɤɨɫɬɶ ɞɥɹ ɨɦɵɜɚɬɟɥɹ ɫɬɟ-
ɤɨɥ, ɫɪɟɞɫɬɜɚ ɞɥɹ ɦɨɣɤɢ ɢ ɭɯɨɞɚ
ɡɚ ɤɭɡɨɜɨɦ ɢ ɫɚɥɨɧɨɦ.
"Tecnic" (ɋɪɟɞɫɬɜɚ ɞɥɹ ɭɯɨɞɚ,
ɪɚɫɯɨɞɧɵɟ ɦɚɬɟɪɢɚɥɵ):
ɍɫɬɚɧɨɜɤɚ
ɥɸɛɨɝɨ
ɷɥɟɤɬɪɨɨɛɨ-
ɪɭɞɨɜɚɧɢɹ
ɢɥɢ
ɞɨɩɨɥɧɢɬɟɥɶɧɨɝɨ
ɷɥɟɤɬɪɨɩɪɢɛɨɪɚ, ɧɟ ɢɦɟɸɳɟɝɨ ɪɟ-
ɝɢɫɬɪɚɰɢɨɧɧɨɝɨ ɧɨɦɟɪɚ ɜ Ʉɚɬɚɥɨɝɟ
ɫɟɪɬɢɮɢɰɢɪɨɜɚɧɧɨɣ ɩɪɨɞɭɤɰɢɢ ɤɨɦɩɚɧɢɢ "Ⱥɜ-
ɬɨɦɨɛɢɥɢ
PEUGEOT", ɦɨɠɟɬ ɜɵɜɟɫɬɢ ɢɡ ɫɬɪɨɹ
ɷɥɟɤɬɪɨɧɧɭɸ ɫɢɫɬɟɦɭ ȼɚɲɟɝɨ ɚɜɬɨɦɨɛɢɥɹ.
Ȼɭɞɟɦ ɩɪɢɡɧɚɬɟɥɶɧɵ, ɟɫɥɢ ȼɵ ɩɪɢɦɟɬɟ ɜɨ
ɜɧɢɦɚɧɢɟ ɷɬɭ ɨɫɨɛɟɧɧɨɫɬɶ ɢ ɪɟɤɨɦɟɧɞɭɟɦ
ɨɛɪɚɬɢɬɶɫɹ ɤ ɧɚɲɟɦɭ ɨɮɢɰɢɚɥɶɧɨɦɭ ɞɢɥɟɪɭ,
ɱɬɨɛɵ ɨɡɧɚɤɨɦɢɬɶɫɹ ɫɨ ɜɫɟɣ ɧɨɦɟɧɤɥɚɬɭɪɨɣ
ɢɡɞɟɥɢɣ ɢ ɞɨɩɨɥɧɢɬɟɥɶɧɨɝɨ ɨɛɨɪɭɞɨɜɚɧɢɹ
ɢɡ Ʉɚɬɚɥɨɝɚ ɫɟɪɬɢɮɢɰɢɪɨɜɚɧɧɨɣ ɩɪɨɞɭɤɰɢɢ
PEUGEOT.
ɉɪɢɦɟɱɚɧɢɟ
ɑɬɨɛɵ ɧɢɱɬɨ ɧɟ ɦɟɲɚɥɨ ɫɜɨɛɨɞɧɨɦɭ ɩɟɪɟ-
ɦɟɳɟɧɢɸ ɩɟɞɚɥɟɣ:
-
ɩɪɚɜɢɥɶɧɨ ɭɥɨɠɢɬɟ ɢ ɡɚɤɪɟɩɢɬɟ ɤɨɜɪɢɤ
ɧɚ ɮɢɤɫɚɬɨɪɚɯ,
-
ɧɢɤɨɝɞɚ ɧɟ ɤɥɚɞɢɬɟ ɩɨɞ ɧɨɝɢ ɭɥɨɠɟɧ-
ɧɵɟ ɨɞɢɧ ɧɚ ɞɪɭɝɨɣ ɤɨɜɪɢɤɢ.
ȼ ɧɟɤɨɬɨɪɵɯ ɫɬɪɚɧɚɯ, ɤɭɞɚ ɩɨɫ-
ɬɚɜɥɹɟɬɫɹ ɚɜɬɨɦɨɛɢɥɶ, ɧɚɥɢɱɢɟ
ɧɚ ɟɝɨ ɛɨɪɬɭ ɠɢɥɟɬɚ ɛɟɡɨɩɚɫɧɨɫ-
ɬɢ, ɡɧɚɤɚ ɚɜɚɪɢɣɧɨɣ ɨɫɬɚɧɨɜɤɢ ɢ
ɤɨɦɩɥɟɤɬɚ ɡɚɩɚɫɧɵɯ ɥɚɦɩ ɫɬɪɨɝɨ
ɨɛɹɡɚɬɟɥɶɧɨ.
Ɇɨɧɬɚɠ ɪɚɞɢɨɩɟɪɟɞɚɸɳɟɣ ɚɩɩɚɪɚɬɭɪɵ
ɋɨɛɢɪɚɹɫɶ ɭɫɬɚɧɨɜɢɬɶ ɧɚ ɫɜɨɟɦ ɚɜɬɨɦɨ-
ɛɢɥɟ ɞɨɩɨɥɧɢɬɟɥɶɧɨɟ ɪɚɞɢɨɩɟɪɟɞɚɸɳɟɟ
ɭɫɬɪɨɣɫɬɜɨ ɫ ɜɵɧɟɫɟɧɧɨɣ ɧɚɪɭɠɭ ɚɧɬɟɧɧɨɣ,
ɨɛɪɚɬɢɬɟɫɶ ɫɧɚɱɚɥɚ ɡɚ ɤɨɧɫɭɥɶɬɚɰɢɟɣ ɜ
ɫɟɪɜɢɫɧɭɸ ɫɟɬɶ
PEUGEOT .
ȼ ɫɟɬɢ
PEUGEOT ȼɚɫ ɩɪɨɢɧɮɨɪɦɢɪɭɸɬ ɨ
ɬɪɟɛɨɜɚɧɢɹɯ, ɩɪɟɞɴɹɜɥɹɟɦɵɯ ɤ ɯɚɪɚɤɬɟɪɢɫ-
ɬɢɤɚɦ ɪɚɞɢɨɩɟɪɟɞɚɬɱɢɤɨɜ (ɱɚɫɬɨɬɧɵɣ ɞɢɚ-
ɩɚɡɨɧ, ɦɚɤɫɢɦɚɥɶɧɚɹ ɜɵɯɨɞɧɚɹ ɦɨɳɧɨɫɬɶ,
ɭɫɬɚɧɨɜɤɚ ɢ ɪɚɫɩɨɥɨɠɟɧɢɟ ɚɧɬɟɧɧɵ, ɨɫɨɛɟɧ-
ɧɨɫɬɢ ɦɨɧɬɚɠɚ ɢ ɭɫɬɚɧɨɜɤɢ), ɤɨɬɨɪɵɦɢ ɦɨɠ-
ɧɨ ɨɛɨɪɭɞɨɜɚɬɶ ɚɜɬɨɦɨɛɢɥɶ ɜ ɫɨɨɬɜɟɬɫɬɜɢɢ
ɫ Ⱦɢɪɟɤɬɢɜɨɣ Ʉɨɦɢɫɫɢɢ ȿɋ ɩɨ ɷɥɟɤɬɪɨɦɚɝ-
ɧɢɬɧɨɣ ɫɨɜɦɟɫɬɢɦɨɫɬɢ ɷɥɟɤɬɪɨɬɟɯɧɢɱɟɫɤɢɯ
ɫɢɫɬɟɦ ɚɜɬɨɦɨɛɢɥɟɣ (2004/104/CE).
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