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содержание .. 27 28 29 30 ..
ɉɊȺɄɌɂɑȿɋɄɂȿ ɋɈȼȿɌɕ ɉɈ ɗɄɋɉɅɍȺɌȺɐɂɂ ɂ ɈȻɋɅɍɀɂȼȺɇɂɘ
106 -
ɉɟɪɟɞɧɹɹ ɛɭɤɫɢɪɧɚɹ ɩɟɬɥɹ
ȻɍɄɋɂɊɈȼɄȺ ȼȺɒȿȽɈ
ȺȼɌɈɆɈȻɂɅə
Ɂɚɩɪɟɳɚɟɬɫɹ
ɢɫɩɨɥɶɡɨɜɚɬɶ
ɞɥɹ ɩɨɞɴɟɦɚ ɚɜɬɨɦɨɛɢɥɹ ɩɨ
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ɩɟɪɟɱɢɧɭ ɪɚɞɢɚɬɨɪɚ.
Ɉɫɨɛɟɧɧɨɫɬɢ ɛɭɤɫɢɪɨɜɤɢ ɚɜɬɨɦɨɛɢɥɹ
ɫ ɚɜɬɨɦɚɬɢɱɟɫɤɨɣ ɤɨɪɨɛɤɨɣ ɩɟɪɟɞɚɱ
ɉɪɢ ɛɭɤɫɢɪɨɜɤɟ ɚɜɬɨɦɨɛɢɥɹ ɫ ɨɩɨɪɨɣ ɧɚ
ɜɫɟ ɤɨɥɟɫɚ ɧɟɨɛɯɨɞɢɦɨ ɨɛɹɡɚɬɟɥɶɧɨ ɜɵ
-
ɩɨɥɧɢɬɶ ɫɥɟɞɭɸɳɢɟ ɬɪɟɛɨɜɚɧɢɹ:
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ɩɨɫɬɚɜɶɬɟ ɫɟɥɟɤɬɨɪ ɩɟɪɟɤɥɸɱɟɧɢɹ
ɪɟɠɢɦɨɜ ɜ ɩɨɥɨɠɟɧɢɟ
N
,
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ɛɭɤɫɢɪɭɣɬɟ ɚɜɬɨɦɨɛɢɥɶ ɫɨ ɫɤɨɪɨɫɬɶɸ
ɧɟ ɛɨɥɟɟ 50 ɤɦ/ɱ ɧɚ ɪɚɫɫɬɨɹɧɢɟ ɧɟ
ɛɨɥɟɟ 50 ɤɦ,
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ɧɟ ɞɨɛɚɜɥɹɣɬɟ ɦɚɫɥɨ ɜ
ɚɜɬɨɦɚɬɢɱɟɫɤɭɸ ɤɨɪɨɛɤɭ ɩɟɪɟɞɚɱ.
Ɂɚɞɧɹɹ ɛɭɤɫɢɪɧɚɹ ɩɟɬɥɹ
Ȼɭɤɫɢɪɨɜɤɚ ɡɚ ɩɟɪɟɞɧɸɸ ɢɥɢ ɡɚɞɧɸɸ
ɱɚɫɬɶ ɚɜɬɨɦɨɛɢɥɹ
ɉɪɢɤɪɟɩɢɬɟ ɛɭɤɫɢɪɧɭɸ ɲɬɚɧɝɭ ɤ ɛɭɤɫɢɪ
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ɧɵɦ ɩɟɬɥɹɦ.
Ȼɭɤɫɢɪɨɜɤɚ ɩɪɢ ɱɚɫɬɢɱɧɨɦ ɩɨɞɴɟɦɟ
ɚɜɬɨɦɨɛɢɥɹ (ɫ ɞɜɭɦɹ ɤɨɥɟɫɚɦɢ ɧɚ ɡɟɦɥɟ)
ɀɟɥɚɬɟɥɶɧɨ ɩɨɞɧɢɦɚɬɶ ɚɜɬɨɦɨɛɢɥɶ ɩɪɢɫɩɨ
-
ɫɨɛɥɟɧɢɟɦ, ɤɨɬɨɪɨɟ ɤɪɟɩɢɬɫɹ ɤ ɤɨɥɟɫɚɦ.
Ȼɭɤɫɢɪɨɜɤɚ ɚɜɬɨɦɨɛɢɥɹ ɫ ɨɩɨɪɨɣ ɧɚ
ɜɫɟ ɤɨɥɟɫɚ
Ɉɛɹɡɚɬɟɥɶɧɨ
ɢɫɩɨɥɶɡɭɣɬɟ
ɛɭɤɫɢɪɧɭɸ
ɲɬɚɧɝɭ.
ȺȼɌɈɆɈȻɂɅɖ ɋ ɆȿɏȺɇɂɑȿɋɄɈɃ
ɄɈɊɈȻɄɈɃ ɉȿɊȿȾȺɑ
(ɫ ɞɢɡɟɥɶɧɵɦ ɞɜɢɝɚɬɟɥɟɦ)
ɇɚ ɚɜɬɨɦɨɛɢɥɟ ɫ ɦɟɯɚɧɢɱɟɫɤɨɣ ɤɨɪɨɛɤɨɣ
ɩɟɪɟɞɚɱ ɧɟɨɛɯɨɞɢɦɨ ɩɟɪɟɜɟɫɬɢ ɪɵɱɚɝ
ɩɟɪɟɤɥɸɱɟɧɢɹ ɩɟɪɟɞɚɱ ɜ ɧɟɣɬɪɚɥɶɧɨɟ
ɩɨɥɨɠɟɧɢɟ. ɇɟɫɨɛɥɸɞɟɧɢɟ ɷɬɨɝɨ ɬɪɟɛɨ
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ɜɚɧɢɹ ɦɨɠɟɬ ɜɵɜɟɫɬɢ ɢɡ ɫɬɪɨɹ ɷɥɟɦɟɧɬɵ
ɬɨɪɦɨɡɧɨɣ
ɫɢɫɬɟɦɵ,
ɨɛɟɫɩɟɱɢɜɚɸɳɢɟ
ɩɪɢɬɨɪɦɚɠɢɜɚɧɢɟ ɚɜɬɨɦɨɛɢɥɹ ɜ ɦɨɦɟɧɬ
ɡɚɩɭɫɤɚ ɞɜɢɝɚɬɟɥɹ.
107
ɉɊȺɄɌɂɑȿɋɄɂȿ ɋɈȼȿɌɕ ɉɈ ɗɄɋɉɅɍȺɌȺɐɂɂ ɂ ɈȻɋɅɍɀɂȼȺɇɂɘ
-
ȻɍɄɋɂɊɈȼɄȺ ȽɊɍɁɈȼɈȽɈ,
ɀɂɅɈȽɈ ɉɊɂɐȿɉȺ, ɄȺɌȿɊȺ...
TɆɵ ɪɟɤɨɦɟɧɞɭɟɦ ɩɨɥɶɡɨɜɚɬɶɫɹ ɛɭɤɫɢɪ
-
ɧɵɦɢ ɭɫɬɪɨɣɫɬɜɚɦɢ ɮɢɪɦɵ PEUGEOT,
ɤɨɬɨɪɵɟ ɛɵɥɢ ɩɪɨɬɟɫɬɢɪɨɜɚɧɵ ɢ ɨɞɨɛɪɟ
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ɧɵ ɞɥɹ ɭɫɬɚɧɨɜɤɢ ɧɚ ȼɚɲɟɦ ɚɜɬɨɦɨɛɢɥɟ
ɟɳɟ ɜ ɩɟɪɢɨɞ ɟɝɨ ɫɨɡɞɚɧɢɹ, ɚ ɦɨɧɬɚɠ ɛɭɤ
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ɫɢɪɧɨɝɨ ɭɫɬɪɨɣɫɬɜɚ ɨɫɭɳɟɫɬɜɥɹɬɶ ɜ ɫɟɪ
-
ɜɢɫɧɨɣ ɫɟɬɢ PEUGEOT.
ȼ ɫɥɭɱɚɟ ɦɨɧɬɚɠɚ ɬɹɝɨɜɨ-ɫɰɟɩɧɨɝɨ ɭɫɬɪɨɣɫ
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ɬɜɚ ɧɟ ɜ ɫɟɪɜɢɫɧɨɣ ɫɟɬɢ PEUGEOT ɧɟɨɛɯɨ
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ɞɢɦɨ ɢɫɩɨɥɶɡɨɜɚɬɶ ɬɨɥɶɤɨ ɪɚɫɩɨɥɨɠɟɧɧɭɸ
ɜ ɡɚɞɧɟɣ ɱɚɫɬɢ ɚɜɬɨɦɨɛɢɥɹ ɡɚɜɨɞɫɤɭɸ ɪɚɡ
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ɜɨɞɤɭ ɢ ɫɬɪɨɝɨ ɩɪɢɞɟɪɠɢɜɚɬɶɫɹ ɭɤɚɡɚɧɢɣ
ɢɡɝɨɬɨɜɢɬɟɥɹ.
ȼɚɲ ɚɜɬɨɦɨɛɢɥɶ ɩɪɟɞɧɚɡɧɚɱɟɧ ɞɥɹ ɩɟ
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ɪɟɜɨɡɤɢ ɩɚɫɫɚɠɢɪɨɜ ɢ ɛɚɝɚɠɚ, ɨɞɧɚɤɨ ɨɧ
ɬɚɤɠɟ ɦɨɠɟɬ ɢɫɩɨɥɶɡɨɜɚɬɶɫɹ ɞɥɹ ɛɭɤɫɢ
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ɪɨɜɤɢ ɩɪɢɰɟɩɚ.
ɉɪɢ ɛɭɤɫɢɪɨɜɤɟ ɩɪɢɰɟɩɚ ɚɜɬɨɦɨɛɢɥɶ ɢɫ
-
ɩɵɬɵɜɚɟɬ ɩɨɜɵɲɟɧɧɵɟ ɧɚɝɪɭɡɤɢ, ɚ ɨɬ ɜɨ
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ɞɢɬɟɥɹ ɬɪɟɛɭɟɬɫɹ ɩɨɜɵɲɟɧɧɨɟ ɜɧɢɦɚɧɢɟ.
ɉɪɢ ɩɨɞɴɟɦɟ ɜ ɝɨɪɭ ɩɥɨɬɧɨɫɬɶ ɜɨɡɞɭɯɚ
ɭɦɟɧɶɲɚɟɬɫɹ, ɱɬɨ ɩɪɢɜɨɞɢɬ ɤ ɫɧɢɠɟɧɢɸ
ɦɨɳɧɨɫɬɢ ɞɜɢɝɚɬɟɥɹ. ɇɟɨɛɯɨɞɢɦɨ ɭɦɟɧɶ
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ɲɚɬɶ ɦɚɫɫɭ ɛɭɤɫɢɪɭɟɦɨɝɨ ɩɪɢɰɟɩɚ ɧɚ 10 %
ɩɪɢ ɩɨɞɴɟɦɟ ɧɚ ɤɚɠɞɭɸ 1 000 ɦɟɬɪɨɜ.
Ɋɟɤɨɦɟɧɞɚɰɢɢ ɩɨ ɜɨɠɞɟɧɢɸ
Ɋɚɡɦɟɳɟɧɢɟ
ɝɪɭɡɚ:
ɪɚɡɦɟɳɚɣɬɟ
ɝɪɭɡ
ɜɧɭɬɪɢ ɩɪɢɰɟɩɚ ɬɚɤ, ɱɬɨɛɵ ɧɚɢɛɨɥɟɟ ɬɹɠɟ
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ɥɵɟ ɩɪɟɞɦɟɬɵ ɪɚɫɩɨɥɚɝɚɥɢɫɶ ɤɚɤ ɦɨɠɧɨ
ɛɥɢɠɟ ɤ ɨɫɢ ɢ ɱɬɨɛɵ ɧɚɝɪɭɡɤɚ ɧɚ ɛɭɤɫɢɪɧɨɟ
ɭɫɬɪɨɣɫɬɜɨ ɛɵɥɚ ɛɥɢɡɤɚ ɤ ɦɚɤɫɢɦɚɥɶɧɨ
ɪɚɡɪɟɲɟɧɧɨɣ, ɧɨ ɧɢ ɜ ɤɨɟɦ ɫɥɭɱɚɟ ɧɟ ɩɪɟ
-
ɜɵɲɚɥɚ ɟɟ.
Ɉɯɥɚɠɞɟɧɢɟ ɞɜɢɝɚɬɟɥɹ:
ɩɪɢ ɛɭɤɫɢɪɨɜɤɟ
ɩɪɢɰɟɩɚ ɭɜɟɥɢɱɢɜɚɟɬɫɹ ɬɟɦɩɟɪɚɬɭɪɚ ɨɯ
-
ɥɚɠɞɚɸɳɟɣ ɠɢɞɤɨɫɬɢ.
ȼɟɧɬɢɥɹɬɨɪ ɫɢɫɬɟɦɵ ɨɯɥɚɠɞɟɧɢɹ ɞɜɢɝɚ
-
ɬɟɥɹ ɩɪɢɜɨɞɢɬɫɹ ɷɥɟɤɬɪɨɞɜɢɝɚɬɟɥɟɦ, ɩɨ
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ɷɬɨɦɭ ɟɝɨ ɨɯɥɚɠɞɚɸɳɚɹ ɫɩɨɫɨɛɧɨɫɬɶ ɧɟ
ɡɚɜɢɫɢɬ ɨɬ ɪɟɠɢɦɚ ɪɚɛɨɬɵ ɞɜɢɝɚɬɟɥɹ.
ȼ ɫɜɹɡɢ ɫ ɷɬɢɦ ɞɥɹ ɫɧɢɠɟɧɢɹ ɬɟɦɩɟɪɚɬɭɪɵ
ɞɜɢɝɚɬɟɥɹ ɢɫɩɨɥɶɡɭɣɬɟ ɩɨɜɵɲɟɧɧɵɟ ɩɟɪɟ
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ɞɚɱɢ ɢ ɫɧɢɠɚɣɬɟ ɫɤɨɪɨɫɬɶ ɚɜɬɨɦɨɛɢɥɹ.
Ɇɚɤɫɢɦɚɥɶɧɵɣ
ɜɟɫ
ɩɪɢɰɟɩɚ,
ɤɨɬɨɪɵɣ
ɦɨɠɧɨ ɛɭɤɫɢɪɨɜɚɬɶ ɧɚ ɡɚɬɹɠɧɨɦ ɩɨɞɴɟɦɟ,
ɡɚɜɢɫɢɬ ɨɬ ɤɪɭɬɢɡɧɵ ɩɨɞɴɟɦɚ ɢ ɬɟɦɩɟɪɚ
-
ɬɭɪɵ ɚɬɦɨɫɮɟɪɧɨɝɨ ɜɨɡɞɭɯɚ.
ȼ ɥɸɛɨɦ ɫɥɭɱɚɟ, ɜɧɢɦɚɬɟɥɶɧɨ ɫɥɟɞɢɬɟ ɡɚ
ɬɟɦɩɟɪɚɬɭɪɨɣ ɨɯɥɚɠɞɚɸɳɟɣ ɠɢɞɤɨɫɬɢ.
ɉɪɢ ɷɤɫɩɥɭɚɬɚɰɢɢ ɜ ɨɫɨɛɨ ɬɹɠɟɥɵɯ ɭɫɥɨ
-
ɜɢɹɯ (ɧɚɩɪɢɦɟɪ, ɩɪɢ ɛɭɤɫɢɪɨɜɤɟ ɬɹɠɟɥɨ
ɝɪɭɠɟɧɨɝɨ ɩɪɢɰɟɩɚ ɧɚ ɤɪɭɬɨɦ ɩɨɞɴɟɦɟ ɜ
ɠɚɪɭ) ɨɬɤɥɸɱɟɧɢɟ ɫɢɫɬɟɦɵ ɤɨɧɞɢɰɢɨɧɢ
-
ɪɨɜɚɧɢɹ ɩɨɡɜɨɥɹɟɬ ɩɨɥɭɱɢɬɶ ɷɤɨɧɨɦɢɸ
ɦɨɳɧɨɫɬɢ ɢ ɩɨɜɵɫɢɬɶ ɬɹɝɨɜɭɸ ɞɢɧɚɦɢɤɭ
ɚɜɬɨɩɨɟɡɞɚ.
ȼ ɫɥɭɱɚɟ ɡɚɝɨɪɚɧɢɹ ɫɢɝɧɚɥɢɡɚɬɨɪɚ ɩɟɪɟ
-
ɝɪɟɜɚ ɨɯɥɚɠɞɚɸɳɟɣ ɠɢɞɤɨɫɬɢ ɨɫɬɚɧɨɜɢ
-
ɬɟɫɶ ɢ ɜɵɤɥɸɱɢɬɟ ɡɚɠɢɝɚɧɢɟ, ɤɚɤ ɬɨɥɶɤɨ
ɷɬɨ ɩɨɡɜɨɥɹɬ ɭɫɥɨɜɢɹ ɞɜɢɠɟɧɢɹ.
ɒɢɧɵ:
ɩɪɨɜɟɪɶɬɟ ɞɚɜɥɟɧɢɟ ɜɨɡɞɭɯɚ ɜ
ɲɢɧɚɯ ɚɜɬɨɦɨɛɢɥɹ ɢ ɩɪɢɰɟɩɚ ɢ, ɩɪɢ ɧɟɨɛ
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ɯɨɞɢɦɨɫɬɢ, ɞɨɜɟɞɢɬɟ ɟɝɨ ɞɨ ɪɟɤɨɦɟɧɞɭɟ
-
ɦɵɯ ɡɧɚɱɟɧɢɣ.
Ɍɨɪɦɨɡɚ:
ɩɪɢ ɛɭɤɫɢɪɨɜɤɟ ɩɪɢɰɟɩɚ ɬɨɪ
-
ɦɨɡɧɨɣ ɩɭɬɶ ɭɜɟɥɢɱɢɜɚɟɬɫɹ.
Ɉɫɜɟɳɟɧɢɟ:
ɩɪɨɜɟɪɶɬɟ ɫɢɫɬɟɦɭ ɷɥɟɤɬɪɢɱɟɫ
-
ɤɨɝɨ ɨɫɜɟɳɟɧɢɹ ɢ ɫɢɝɧɚɥɢɡɚɰɢɢ ɩɪɢɰɟɩɚ.
Ȼɨɤɨɜɨɣ ɜɟɬɟɪ:
ɩɪɢ ɛɭɤɫɢɪɨɜɤɟ ɩɪɢɰɟɩɚ
ɭɱɢɬɵɜɚɣɬɟ ɩɨɜɵɲɟɧɧɭɸ ɜɨɫɩɪɢɢɦɱɢɜɨɫɬɶ
ɤ ɜɟɬɪɭ ɢɡ-ɡɚ ɭɜɟɥɢɱɢɜɲɟɣɫɹ ɩɚɪɭɫɧɨɫɬɢ.
ɉɊȺɄɌɂɑȿɋɄɂȿ ɋɈȼȿɌɕ ɉɈ ɗɄɋɉɅɍȺɌȺɐɂɂ ɂ ɈȻɋɅɍɀɂȼȺɇɂɘ
108 -
ɍɫɬɚɧɨɜɤɚ/ɫɧɹɬɢɟ ɪɟɡɢɧɨɜɨɝɨ
ɤɨɜɪɢɤɚ
ɑɬɨɛɵ ɭɛɪɚɬɶ ɤɨɜɪɢɤ, ɧɚɯɨɞɹɳɢɣɫɹ ɩɟɪɟɞ
ɫɢɞɟɧɶɟɦ ɜɨɞɢɬɟɥɹ, ɫɞɜɢɧɶɬɟ ɫɢɞɟɧɶɟ
ɦɚɤɫɢɦɚɥɶɧɨ ɧɚɡɚɞ ɢ ɫɧɢɦɢɬɟ ɤɨɜɪɢɤ ɫ
ɮɢɤɫɚɬɨɪɨɜ.
ɉɪɢ ɭɫɬɚɧɨɜɤɟ ɧɚ ɦɟɫɬɨ ɪɚɫɩɨɥɨɠɢɬɟ ɤɨɜ
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ɪɢɤ ɩɪɚɜɢɥɶɧɨ ɧɚ ɜɵɫɬɭɩ ɢ ɡɚɤɪɟɩɢɬɟ ɟɝɨ
ɧɚ ɮɢɤɫɚɬɨɪɚɯ. ɍɛɟɞɢɬɟɫɶ, ɱɬɨ ɤɨɜɪɢɤ ɡɚ
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ɤɪɟɩɥɟɧ ɩɪɨɱɧɨ.
ɑɬɨɛɵ ɤɨɜɪɢɤ ɧɟ ɩɭɬɚɥɫɹ ɩɨɞ ɩɟɞɚɥɹɦɢ:
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ɢɫɩɨɥɶɡɭɣɬɟ ɬɨɥɶɤɭ ɬɭ ɦɨɞɟɥɶ
ɤɨɜɪɢɤɚ, ɤɨɬɨɪɚɹ ɜ ɬɨɱɧɨɫɬɢ
ɫɬɚɧɨɜɢɬɫɹ ɧɚ ɢɦɟɸɳɢɟɫɹ ɜ
ɚɜɬɨɦɨɛɢɥɟ ɮɢɤɫɚɬɨɪɵ. ɗɬɢ
ɮɢɤɫɚɬɨɪɵ ɫɥɟɞɭɟɬ ɢɫɩɨɥɶɡɨɜɚɬɶ ɜ
ɨɛɹɡɚɬɟɥɶɧɨɦ ɩɨɪɹɞɤɟ.
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ɤɚɬɟɝɨɪɢɱɟɫɤɢ ɡɚɩɪɟɳɚɟɬɫɹ
ɭɤɥɚɞɵɜɚɬɶ ɤɨɜɪɢɤɢ ɨɞɢɧ ɧɚ ɞɪɭɝɨɣ.
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ɇɟɨɛɯɨɞɢɦɨ, ɧɟ
ɨɬɤɥɚɞɵɜɚɹ, ɭɞɚɥɹɬɶ
ɩɬɢɱɢɣ ɩɨɦɟɬ, ɨɫɬɚɬɤɢ
ɧɚɫɟɤɨɦɵɯ, ɫɥɟɞɵ
ɝɭɞɪɨɧɚ, ɫɦɨɥɵ ɢ ɫɦɚɡɤɢ.
ȼɫɟ ɷɬɢ ɜɟɳɟɫɬɜɚ
ɫɨɞɟɪɠɚɬ ɯɢɦɢɱɟɫɤɢ
ɚɤɬɢɜɧɵɟ ɪɟɚɝɟɧɬɵ,
ɤɨɬɨɪɵɟ ɦɨɝɭɬ ɩɪɢɜɟɫɬɢ ɤ
ɫɟɪɶɟɡɧɵɦ ɩɨɜɪɟɠɞɟɧɢɹɦ
ɥɚɤɨɤɪɚɫɨɱɧɨɝɨ ɩɨɤɪɵɬɢɹ
ɤɭɡɨɜɚ.
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Ɂɚɩɪɟɳɟɧɨ ɨɬɬɢɪɚɬɶ ɝɪɹɡɶ ɫɭɯɨɣ
ɬɪɹɩɤɨɣ ɢɥɢ ɫ ɢɫɩɨɥɶɡɨɜɚɧɢɟɦ
ɚɛɪɚɡɢɜɚ, ɚ ɬɚɤɠɟ ɦɨɸɳɢɯ
ɫɪɟɞɫɬɜ ɢ ɪɚɫɬɜɨɪɢɬɟɥɟɣ ɫ
ɩɨɜɟɪɯɧɨɫɬɟɣ ɮɚɪ, ɢɦɟɸɳɢɯ
ɞɜɨɣɧɭɸ ɨɩɬɢɤɭ ɢ ɫɥɨɠɧɭɸ
ɮɨɪɦɭ, ɩɨɫɤɨɥɶɤɭ ɨɧɢ ɜɵɩɨɥɧɟɧɵ
ɢɡ ɩɨɥɢɤɚɪɛɨɧɚɬɧɨɝɨ ɫɬɟɤɥɚ ɢ
ɩɨɤɪɵɬɵ ɡɚɳɢɬɧɵɦ ɥɚɤɨɦ.
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Ɂɚɩɪɟɳɟɧɨ ɢɫɩɨɥɶɡɨɜɚɬɶ ɛɟɧɡɢɧ,
ɤɟɪɨɫɢɧ, ɚ ɬɚɤɠɟ ɨɱɢɫɬɢɬɟɥɢ
ɬɤɚɧɟɣ ɞɥɹ ɭɞɚɥɟɧɢɹ ɡɚɝɪɹɡɧɟɧɢɣ
ɫ ɥɚɤɨɤɪɚɫɨɱɧɨɝɨ ɩɨɤɪɵɬɢɹ ɢɥɢ
ɩɥɚɫɬɢɤɨɜɵɯ ɞɟɬɚɥɟɣ ȼɚɲɟɝɨ
ɚɜɬɨɦɨɛɢɥɹ.
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ȼɨ ɢɡɛɟɠɚɧɢɟ ɪɚɫɩɪɨɫɬɪɚɧɟɧɢɹ
ɤɨɪɪɨɡɢɢ ɩɨ ɩɨɜɟɪɯɧɨɫɬɢ ɤɭɡɨɜɚ
ɢɡ-ɡɚ ɦɟɥɤɢɯ ɩɨɜɪɟɠɞɟɧɢɣ
(ɭɞɚɪɨɜ ɝɪɚɜɢɹ, ɰɚɪɚɩɢɧ ɢ ɬ.ɞ.) ɢɯ
ɫɥɟɞɭɟɬ ɛɵɫɬɪɨ ɭɫɬɪɚɧɹɬɶ.
ɍɏɈȾ ɁȺ ɄɍɁɈȼɈɆ
Ⱦɥɹ ɫɨɯɪɚɧɟɧɢɹ ɥɚɤɨɤɪɚɫɨɱɧɨɝɨ ɩɨɤɪɵ
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ɬɢɹ ɤɭɡɨɜɚ ɢ ɩɥɚɫɬɢɤɨɜɵɯ ɞɟɬɚɥɟɣ ȼɚɲɟ
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ɝɨ ɚɜɬɨɦɨɛɢɥɹ ɪɟɤɨɦɟɧɞɭɟɬɫɹ ɱɚɳɟ ɦɵɬɶ
ɚɜɬɨɦɨɛɢɥɶ:
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ɜɪɭɱɧɭɸ, ɩɪɢ ɷɬɨɦ ɧɟ ɬɪɟɛɭɟɬɫɹ
ɨɫɨɛɵɯ ɦɟɪ ɩɪɟɞɨɫɬɨɪɨɠɧɨɫɬɢ;
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ɧɚ ɚɜɬɨɦɚɬɢɱɟɫɤɢɯ ɦɨɟɱɧɵɯ
ɭɫɬɚɧɨɜɤɚɯ. Ɉɞɧɚɤɨ ɱɚɫɬɨɟ
ɩɨɥɶɡɨɜɚɧɢɟ ɧɟɭɯɨɠɟɧɧɵɦ
ɦɨɟɱɧɵɦ ɨɛɨɪɭɞɨɜɚɧɢɟɦ ɩɪɢɜɨɞɢɬ
ɤ ɨɛɪɚɡɨɜɚɧɢɸ ɦɟɥɤɢɯ ɰɚɪɚɩɢɧ,
ɜɵɡɵɜɚɸɳɢɯ ɩɨɬɟɪɸ ɛɥɟɫɤɚ
ɥɚɤɨɤɪɚɫɨɱɧɨɝɨ ɩɨɤɪɵɬɢɹ, ɨɫɨɛɟɧɧɨ
ɟɫɥɢ ɨɧɨ ɬɟɦɧɨɝɨ ɰɜɟɬɚ;
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ɫɬɪɭɟɣ ɜɨɞɵ ɜɵɫɨɤɨɝɨ ɞɚɜɥɟɧɢɹ,
ɬɳɚɬɟɥɶɧɨ ɜɵɩɨɥɧɹɹ ɢɧɫɬɪɭɤɰɢɢ ɩɨ
ɷɤɫɩɥɭɚɬɚɰɢɢ ɦɨɟɱɧɨɣ ɭɫɬɚɧɨɜɤɢ
(ɜɵɛɢɪɚɣɬɟ ɧɭɠɧɨɟ ɞɚɜɥɟɧɢɟ
ɢ ɪɚɫɫɬɨɹɧɢɟ ɨɬ ɧɚɤɨɧɟɱɧɢɤɚ
ɲɥɚɧɝɚ ɞɨ ɤɭɡɨɜɚ). ȿɫɥɢ ɢɦɟɸɬɫɹ
ȿɫɥɢ ɢɦɟɸɬɫɹ
ɦɟɯɚɧɢɱɟɫɤɢɟ ɩɨɜɪɟɠɞɟɧɢɹ
ɚɜɬɨɦɨɛɢɥɹ (ɨɤɪɚɲɟɧɧɵɯ ɛɚɦɩɟɪɨɜ,
ɮɚɪ ɢ ɬ.ɩ.), ɧɟ ɧɚɩɪɚɜɥɹɣɬɟ ɧɚ ɧɢɯ
ɫɬɪɭɸ ɜɨɞɵ ɩɨɞ ɜɵɫɨɤɢɦ ɞɚɜɥɟɧɢɟɦ.
ȼɵɦɨɣɬɟ ɷɬɢ ɭɱɚɫɬɤɢ ɜɪɭɱɧɭɸ. Ɍɚɤɠɟ
ɢɡɛɟɝɚɣɬɟ ɩɨɩɚɞɚɧɢɹ ɜɨɞɵ ɜ ɡɚɦɤɢ.
ɋɨ ɜɫɟɦɢ ɜɨɩɪɨɫɚɦɢ ɩɨ ɭɯɨɞɭ ɡɚ ɚɜɬɨ
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ɦɨɛɢɥɟɦ ɨɛɪɚɳɚɣɬɟɫɶ ɤ ɫɩɟɰɢɚɥɢɫɬɚɦ
ɫɟɪɜɢɫɧɨɣ ɫɬɚɧɰɢɢ PEUGEOT: ɨɧɢ ɩɨɦɨ
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ɝɭɬ ȼɚɦ ɜɵɛɪɚɬɶ ɫɪɟɞɫɬɜɚ ɭɯɨɞɚ ɡɚ ɤɭɡɨ
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ɜɨɦ, ɤɨɬɨɪɵɟ ɪɟɤɨɦɟɧɞɨɜɚɧɵ ɤɨɦɩɚɧɢɟɣ
PEUGEOT ɢ ɨɛɥɚɞɚɸɬ ɧɚɢɛɨɥɶɲɟɣ ɷɮ
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ɮɟɤɬɢɜɧɨɫɬɶɸ.
109
ɉɊȺɄɌɂɑȿɋɄɂȿ ɋɈȼȿɌɕ ɉɈ ɗɄɋɉɅɍȺɌȺɐɂɂ ɂ ɈȻɋɅɍɀɂȼȺɇɂɘ
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ȾɈɉɈɅɇɂɌȿɅɖɇɈȿ
ɈȻɈɊɍȾɈȼȺɇɂȿ PEUGEOT 206
ɉɨɥɶɡɭɣɬɟɫɶ ɬɨɥɶɤɨ ɨɞɨɛɪɟɧɧɵɦɢ ɤɨɦɩɚ
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ɧɢɟɣ "Ⱥɜɬɨɦɨɛɢɥɢ PEUGEOT" ɨɛɨɪɭɞɨɜɚ
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ɧɢɟɦ ɢ ɡɚɩɚɫɧɵɦɢ ɱɚɫɬɹɦɢ.
Ⱦɨɩɨɥɧɢɬɟɥɶɧɨɟ ɨɛɨɪɭɞɨɜɚɧɢɟ ɢ ɡɚɩɚɫ
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ɧɵɟ ɱɚɫɬɢ ɩɪɨɜɟɪɟɧɵ ɢ ɨɞɨɛɪɟɧɵ ɮɢɪɦɨɣ
ɧɚ ɫɨɨɬɜɟɬɫɬɜɢɟ ɤɪɢɬɟɪɢɹɦ ɧɚɞɟɠɧɨɫɬɢ ɢ
ɛɟɡɨɩɚɫɧɨɫɬɢ, ɤɨɬɨɪɵɯ ɤɨɦɩɚɧɢɹ "Ⱥɜɬɨ
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ɦɨɛɢɥɢ PEUGEOT" ɧɟ ɦɨɠɟɬ ɝɚɪɚɧɬɢɪɨ
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ɜɚɬɶ ɞɥɹ ɞɪɭɝɨɣ ɩɪɨɞɭɤɰɢɢ.
Ɍɨɪɝɨɜɨ-ɫɟɪɜɢɫɧɚɹ ɫɟɬɶ ɤɨɦɩɚɧɢɢ "Ⱥɜɬɨ
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ɦɨɛɢɥɢ PEUGEOT" ɩɪɟɞɥɚɝɚɟɬ ɲɢɪɨɤɢɣ
ɜɵɛɨɪ
ɫɟɪɬɢɮɢɰɢɪɨɜɚɧɧɨɝɨ
ɞɨɩɨɥɧɢ
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ɬɟɥɶɧɨɝɨ ɨɛɨɪɭɞɨɜɚɧɢɹ. ȼɫɟ ɨɧɨ ɢɦɟɟɬ
ɝɚɪɚɧɬɢɸ PEUGEOT:
Ɉɛɨɪɭɞɨɜɚɧɢɟ ɞɥɹ ɩɭɬɟɲɟɫɬɜɢɣ ɢ ɞɨ-
ɫɭɝɚ:
Ȼɭɤɫɢɪɧɨɟ ɭɫɬɪɨɣɫɬɜɨ,
ɛɚɝɚɠɧɢɤ ɧɚ
ɡɚɞɧɸɸ ɞɜɟɪɰɭ
, ɤɨɜɪɢɤ ɞɥɹ ɛɚɝɚɠɧɨɝɨ
ɨɬɫɟɤɚ, ɛɚɝɚɠɧɵɟ ɞɭɝɢ, ɤɨɮɪɵ ɞɥɹ ɩɟɪɟ
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ɜɨɡɤɢ ɛɚɝɚɠɚ ɧɚ ɤɪɵɲɟ, ɭɫɬɪɨɣɫɬɜɨ ɞɥɹ
ɩɟɪɟɜɨɡɤɢ ɥɵɠ, ɛɚɝɚɠɧɢɤ ɞɥɹ ɩɟɪɟɜɨɡ
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ɤɢ ɜɟɥɨɫɢɩɟɞɨɜ (ɧɟ ɤɥɚɞɢɬɟ ɜɟɥɨɫɢɩɟɞ
ɧɚ ɫɩɨɣɥɟɪ ɢɥɢ ɧɚ ɫɬɟɤɥɨ ɡɚɞɧɟɝɨ ɨɤɧɚ),
ɰɟɩɢ ɩɪɨɬɢɜɨɫɤɨɥɶɠɟɧɢɹ ...
ȼɧɟɲɧɟɟ ɨɮɨɪɦɥɟɧɢɟ:
Ⱦɢɫɤɢ ɤɨɥɟɫ ɢɡ
ɥɟɝɤɢɯ ɫɩɥɚɜɨɜ, ɞɟɤɨɪɚɬɢɜɧɵɟ ɤɨɥɩɚɤɢ
ɤɨɥɟɫ, ɦɨɥɞɢɧɝɢ, ɮɚɪɬɭɤɢ, ɜɟɧɬɢɥɹɰɢɨɧ
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ɧɵɣ ɥɸɤ (ɭɫɬɚɧɚɜɥɢɜɚɟɬɫɹ ɫ ɤɨɦɩɨɧɟɧɬɚ
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ɦɢ ɬɨɥɶɤɨ ɨɪɢɝɢɧɚɥɶɧɨɝɨ ɩɪɨɢɡɜɨɞɫɬɜɚ
PEUGEOT), ɩɪɨɬɢɜɨɬɭɦɚɧɧɵɟ ɮɚɪɵ, ɡɚ
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ɞɧɢɣ ɫɩɨɣɥɟɪ, ɞɟɤɨɪɚɬɢɜɧɵɣ ɧɚɤɨɧɟɱɧɢɤ
ɜɵɯɥɨɩɧɨɣ ɬɪɭɛɵ, ɷɥɟɦɟɧɬɵ ɞɟɤɨɪɚɬɢɜ
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ɧɨɣ ɨɬɞɟɥɤɢ ɩɟɪɟɞɧɟɣ ɩɚɧɟɥɢ ɩɨɞ ɚɥɸɦɢ
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ɧɢɣ ɫ ɞɟɪɟɜɨɦ, ɡɚɳɢɬɧɵɟ ɤɨɠɭɯɢ ɩɨɪɨɝɨɜ,
ɤɨɦɩɥɟɤɬ ɨɛɜɟɫɤɢ ɤɭɡɨɜɚ, ɪɚɫɲɢɪɢɬɟɥɢ
ɤɨɥɟɫɧɵɯ ɚɪɨɤ, ɞɜɭɯɰɜɟɬɧɨɟ ɪɭɥɟɜɨɟ ɤɨ
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ɥɟɫɨ, ...
Ɉɛɨɪɭɞɨɜɚɧɢɟ
ɫɚɥɨɧɚ:
ɐɟɧɬɪɚɥɶɧɵɣ
ɩɨɞɥɨɤɨɬɧɢɤ, ɩɢɫɶɦɟɧɧɵɣ ɫɬɨɥɢɤ, ɡɚɳɢɬɚ
ɫɢɞɟɧɶɹ ɩɚɫɫɚɠɢɪɚ, ɨɛɢɜɤɚ ɫɢɞɟɧɢɣ, ɩɨɡ
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ɜɨɥɹɸɳɚɹ ɢɫɩɨɥɶɡɨɜɚɬɶ ɛɨɤɨɜɵɟ ɩɨɞɭɲ
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ɤɢ ɛɟɡɨɩɚɫɧɨɫɬɢ, ɤɨɜɪɢɤɢ, ɤɨɜɪɢɤ-ɩɨɞɞɨɧ
ɛɚɝɚɠɧɨɝɨ ɨɬɫɟɤɚ, ɞɟɪɠɚɬɟɥɶ ɞɥɹ ɛɭɬɵ
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ɥɨɤ, ɥɨɬɤɢ ɞɥɹ ɯɪɚɧɟɧɢɹ ɤɨɦɩɚɤɬ-ɞɢɫɤɨɜ,
ɤɨɧɫɨɥɶ ɞɥɹ ɪɚɞɢɨɬɟɥɟɮɨɧɚ, ɞɜɟɪɧɵɟ
ɞɟɮɥɟɤɬɨɪɵ, ɛɚɝɚɠɧɵɣ ɹɳɢɤ ɩɨɞ ɡɚɞɧɟɣ
ɩɨɥɤɨɣ, ɫɨɥɧɰɟɡɚɳɢɬɧɵɟ ɲɬɨɪɵ ...
ȼɵɫɨɤɨɬɟɯɧɨɥɨɝɢɱɧɨɟ ɨɛɨɪɭɞɨɜɚɧɢɟ:
Ⱥɜɬɨɦɚɝɧɢɬɨɥɚ ɫ ɬɟɥɟɮɨɧɨɦ, ɛɟɫɩɪɨɜɨɞ
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ɧɚɹ ɝɚɪɧɢɬɭɪɚ "ɫɜɨɛɨɞɧɵɟ ɪɭɤɢ", ɛɨɪɬɨ
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ɜɚɹ ɧɚɜɢɝɚɰɢɨɧɧɚɹ ɫɢɫɬɟɦɚ, CD-ɱɟɣɧɞɠɟ
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ɪɵ,
ɚɜɬɨɦɚɝɧɢɬɨɥɵ,
ɝɪɨɦɤɨɝɨɜɨɪɢɬɟɥɢ,
ɞɟɤɨɪɚɬɢɜɧɵɟ ɷɥɟɦɟɧɬɵ ɚɜɬɨɦɚɝɧɢɬɨɥɵ,
ɡɚɞɧɹɹ ɩɨɥɤɚ ɫ ɱɟɬɵɪɶɦɹ ɝɪɨɦɤɨɝɨɜɨɪɢ
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ɬɟɥɹɦɢ, ...
ɋɪɟɞɫɬɜɚ ɛɟɡɨɩɚɫɧɨɫɬɢ:
ɉɪɨɬɢɜɨɭɝɨɧ
-
ɧɚɹ ɫɢɫɬɟɦɚ, ɧɚɧɟɫɟɧɢɟ ɦɟɬɨɤ ɧɚ ɫɬɟɤɥɚ
ɝɪɚɜɢɪɨɜɚɧɢɟɦ, ɚɧɬɢɤɪɚɠɧɵɟ ɤɨɥɟɫɧɵɟ
ɛɨɥɬɵ, ɡɧɚɤ ɚɜɚɪɢɣɧɨɣ ɨɫɬɚɧɨɜɤɢ, ɦɟɞɢ
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ɰɢɧɫɤɚɹ ɚɩɬɟɱɤɚ, ɠɢɥɟɬ ɛɟɡɨɩɚɫɧɨɫɬɢ,
ɩɨɜɵɲɚɸɳɢɟ ɩɨɫɚɞɤɭ ɞɟɬɫɤɢɟ ɫɢɞɟɧɶɹ
ɢ ɤɪɟɫɥɚ ɞɥɹ ɩɟɪɟɜɨɡɤɢ ɞɟɬɟɣ, ɞɟɬɫɤɨɟ
ɤɪɟɫɥɨ "Kiddy Iso±x" ...
Ⱦɥɹ ɫɥɭɠɟɛɧɵɯ ɚɜɬɨɦɨɛɢɥɟɣ:
ɧɚɛɨɪ
ɩɪɢɧɚɞɥɟɠɧɨɫɬɟɣ ɞɥɹ ɩɟɪɟɨɛɨɪɭɞɨɜɚɧɢɹ
ɚɜɬɨɦɨɛɢɥɹ ɜ ɤɨɪɩɨɪɚɬɢɜɧɵɣ, ...
ȼ ɧɟɤɨɬɨɪɵɯ ɫɬɪɚɧɚɯ, ɤɭɞɚ
ɩɨɫɬɚɜɥɹɟɬɫɹ
ɚɜɬɨɦɨɛɢɥɶ,
ɧɚɥɢɱɢɟ ɧɚ ɟɝɨ ɛɨɪɬɭ ɠɢɥɟɬɚ
ɛɟɡɨɩɚɫɧɨɫɬɢ, ɡɧɚɤɚ ɚɜɚɪɢɣ
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ɧɨɣ ɨɫɬɚɧɨɜɤɢ ɢ ɤɨɦɩɥɟɤɬɚ ɡɚɩɚɫɧɵɯ
ɥɚɦɩ ɫɬɪɨɝɨ ɨɛɹɡɚɬɟɥɶɧɨ.
Ɇɨɧɬɚɠ ɪɚɞɢɨɩɟɪɟɞɚɸɳɟɣ ɚɩɩɚɪɚɬɭɪɵ
ɋɨɛɢɪɚɹɫɶ ɭɫɬɚɧɨɜɢɬɶ ɧɚ ɫɜɨɟɦ ɚɜ
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ɬɨɦɨɛɢɥɟ ɞɨɩɨɥɧɢɬɟɥɶɧɨɟ ɪɚɞɢɨɩɟ
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ɪɟɞɚɸɳɟɟ ɭɫɬɪɨɣɫɬɜɨ ɫ ɜɵɧɟɫɟɧɧɨɣ
ɧɚɪɭɠɭ ɚɧɬɟɧɧɨɣ, ɨɛɪɚɬɢɬɟɫɶ ɫɧɚɱɚɥɚ
ɡɚ ɤɨɧɫɭɥɶɬɚɰɢɟɣ ɜ ɫɟɪɜɢɫɧɭɸ ɫɟɬɶ
PEUGEOT.
ȼ ɫɟɬɢ PEUGEOT ȼɚɫ ɩɪɨɢɧɮɨɪɦɢ
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ɪɭɸɬ ɨ ɬɪɟɛɨɜɚɧɢɹɯ, ɩɪɟɞɴɹɜɥɹɟɦɵɯ
ɤ ɯɚɪɚɤɬɟɪɢɫɬɢɤɚɦ ɪɚɞɢɨɩɟɪɟɞɚɬɱɢ
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ɤɨɜ (ɱɚɫɬɨɬɧɵɣ ɞɢɚɩɚɡɨɧ, ɦɚɤɫɢɦɚɥɶ
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ɧɚɹ ɜɵɯɨɞɧɚɹ ɦɨɳɧɨɫɬɶ, ɭɫɬɚɧɨɜɤɚ ɢ
ɪɚɫɩɨɥɨɠɟɧɢɟ ɚɧɬɟɧɧɵ, ɨɫɨɛɟɧɧɨɫɬɢ
ɦɨɧɬɚɠɚ ɢ ɭɫɬɚɧɨɜɤɢ), ɤɨɬɨɪɵɦɢ ɦɨɠ
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ɧɨ ɨɛɨɪɭɞɨɜɚɬɶ ɚɜɬɨɦɨɛɢɥɶ ɜ ɫɨɨɬ
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ɜɟɬɫɬɜɢɢ ɫ Ⱦɢɪɟɤɬɢɜɨɣ Ʉɨɦɢɫɫɢɢ ȿɋ
ɩɨ ɷɥɟɤɬɪɨɦɚɝɧɢɬɧɨɣ ɫɨɜɦɟɫɬɢɦɨɫɬɢ
ɷɥɟɤɬɪɨɬɟɯɧɢɱɟɫɤɢɯ ɫɢɫɬɟɦ ɚɜɬɨɦɨɛɢ
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ɥɟɣ (2004/104/CE).
ɍɫɬɚɧɨɜɤɚ ɥɸɛɨɝɨ ɷɥɟɤɬɪɨɨɛɨɪɭɞɨɜɚ
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ɧɢɹ ɢɥɢ ɞɨɩɨɥɧɢɬɟɥɶɧɨɝɨ ɷɥɟɤɬɪɨɩɪɢ
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ɛɨɪɚ, ɧɟ ɢɦɟɸɳɟɝɨ ɚɪɬɢɤɭɥɚ ɜ Ʉɚɬɚ
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ɥɨɝɟ ɫɟɪɬɢɮɢɰɢɪɨɜɚɧɧɨɣ ɩɪɨɞɭɤɰɢɢ
ɤɨɦɩɚɧɢɢ
"Ⱥɜɬɨɦɨɛɢɥɢ
PEUGEOT",
ɦɨɠɟɬ ɜɵɜɟɫɬɢ ɢɡ ɫɬɪɨɹ ɷɥɟɤɬɪɨɧɧɭɸ
ɫɢɫɬɟɦɭ ȼɚɲɟɝɨ ɚɜɬɨɦɨɛɢɥɹ.
Ȼɭɞɟɦ ɩɪɢɡɧɚɬɟɥɶɧɵ, ɟɫɥɢ ȼɵ ɩɪɢɦɟɬɟ
ɜɨ ɜɧɢɦɚɧɢɟ ɷɬɭ ɨɫɨɛɟɧɧɨɫɬɶ ɢ ɪɟɤɨ
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ɦɟɧɞɭɟɦ ɨɛɪɚɬɢɬɶɫɹ ɤ ɧɚɲɟɦɭ ɨɮɢɰɢ
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ɚɥɶɧɨɦɭ ɞɢɥɟɪɭ, ɱɬɨɛɵ ɨɡɧɚɤɨɦɢɬɶɫɹ
ɫɨ ɜɫɟɣ ɧɨɦɟɧɤɥɚɬɭɪɨɣ ɢɡɞɟɥɢɣ ɢ ɞɨ
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ɩɨɥɧɢɬɟɥɶɧɨɝɨ ɨɛɨɪɭɞɨɜɚɧɢɹ ɢɡ Ʉɚɬɚ
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ɥɨɝɚ ɫɟɪɬɢɮɢɰɢɪɨɜɚɧɧɨɣ ɩɪɨɞɭɤɰɢɢ.
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